Product Marketing Manager

About Us

Partytrick is on a mission to power in-person experiences that build community and connection. Partytrick is a software startup (B2B Saas, eventtech/martech) based in Denver, CO.

Partytrick operationalizes event playbooks and optimizes performance with actionable insights. The platform empowers consumers, businesses and their teams to create frictionless experiences while providing insights to maximize ROI— a $322B dollar market. The software streamlines planning, production, and reporting, providing the only end-to-end platform in experience planning.

Job Title: Product Marketing Manager

Location: Remote

Type: Full-time

This will be a full-time, fully remote, exempt position.

Role Overview

Partytrick is seeking a Product Marketing Manager to own all B2B and B2C-specific marketing efforts, focusing on client acquisition, retention, and revenue growth.

The Product Marketing Manager will be a vital bridge between our product, sales, and marketing teams, responsible for developing and executing go-to-market strategies, driving product adoption, and positioning Partytrick as the leading operating system for events. This role requires a strategic thinker with a passion for storytelling, data-driven decision-making, and an ability to connect the dots between customer needs and product capabilities.

In the near term, this means owning the build-out of a self-serve, product-led growth motion for our Teams product across audience segmentation, targeted campaigns, and messaging that gets brands signing up online without a sales call. The ideal candidate plays an integral and impactful role and will have their hands in many tasks.

Key responsibilities include:

Go-To-Market Strategy

• Own and execute go-to-market strategies for new features, product updates, and launches, ensuring alignment with the product roadmap and market demand.
• Design and own the self-serve, product-led growth motion for Teams, the primary lever for hitting new-brand acquisition targets without scaling the sales team 1:1.
• Collaborate with cross-functional teams (product, sales, and customer success) to effectively position and bring offerings to market.

• Align tactical execution with Partytrick’s overarching marketing strategy, ensuring a cohesive brand vision.

Product Positioning & Messaging

• Develop and communicate clear, compelling product positioning, value propositions, and messaging for Partytrick’s B2B and B2C solutions.
• Tailor messaging to resonate with identified and segmented key target audiences.

Sales and Marketing Asset Creation & Enablement

• Lead the development of high-impact sales and marketing materials, including pitch decks, one-pagers, case studies, presentations, and email campaigns.

Customer Insights & Research

• Gather feedback from customers via interviews, surveys, and analytics to inform product development and marketing strategies.
• Own onboarding and self-serve education content (help docs, in-app guidance, walkthroughs) that helps brands succeed after signing up without a sales call.

Performance Measurement

• Track and analyze product marketing campaign success, making data-driven adjustments to optimize performance.
• Regularly report on key performance metrics and share actionable insights with stakeholders.

Minimum Qualifications

• 6–8 years of experience in product marketing, ideally in SaaS, tech, or event-related industries
• Proven success in a fast-paced, high-growth startup environment.
• Experience building or scaling a self-serve, product-led growth (PLG) motion
• Experience with B2C marketing segmentation and campaign strategy
• Demonstrated ability to craft and execute go-to-market strategies.
• Exceptional communication and collaboration skills, particularly in creating impactful sales and marketing assets.
• Data-driven mindset with proficiency in analytics tools (e.g., GA4) and CRM platforms (e.g., HubSpot, Attio).
• Proven Klaviyo expertise, building flows for both B2B and consumer facing products

What are the Benefits of Joining Our Team?

Partytrick was founded in 2022 by Virginia Frischkorn, the owner of Bluebird Productions in Aspen, CO - one of the top luxury event planners in the US as recognized by Vogue, Martha Stewart Weddings, Brides and more. Partytrick is democratizing the events industry. Everyone deserves a great experience and Partytrick provides the tools to make this possible.

You’ll join a savvy and driven team that values Connection, Empowerment, and Beauty.

Compensation Range: $90,000–$130,000 base

What to Expect from Our Selection Process:

Our selection process is designed to assess the whole candidate and foster a mutual match for you and us. The process likely includes:

1. Partytrick Interview 1: 30 minute virtual interview with senior leader
2. Partytrick Interview 2: Case study
3. Partytrick Interview 3: 30 minute virtual interview with CEO

TO APPLY, PLEASE FILL OUT THIS FORM HERE.

‍